As a distributor I have to do my best to serve all markets. As a manufacturer I am forced to service the most viable markets. Microfiber is without a doubt one the most challenging markets that I am forced to compete in on a daily basis. Some products are made to the most rigid of expectations. Others are built with economy in mind. Here is the rub. Why should the Customer buy a cloth for $2.50 when they can get as many as 6 cloths at a chain store for the same money? I can and have said these words hundreds of times. You get what you give. If you give 35 cents you will get similar return on your investment. Likewise in the other direction.
Of course there will always be arguments that offer good reasoning. "I lose nearly 50% of my microfiber due to pilferage over the year." Or... "Why would I buy premium products when I don't have the budget to supply all staff with enough microfiber to do their job?" The value proposition is yours to decide and to justify.
But here is my logic. When you buy premium product you can be assured of 300-700 washes before replacement, while a low cost alternative might be only useful for 50 washes. You can most certainly guarantee better efficacy with premium cloths. Use cost will be lower when you buy premium. But results are absolutely #1. Education, Healthcare and related fields do need to pay attention to this. Ironically, they have been. The focus on low cost alternatives will always be a reality in public bids. Fortunately most buyers can justify the investment in "The Good Stuff".
